A company is a collection of like-minded people working together to bring a shared vision of the future to fruition. When joining a company, it is essential to understand and align with their vision and work toward making it reality. In a company, the many move as one and the product is greater than the sum of the parts that create it.

Business is born when a company finds viable means to realise its vision. Well-executed, a company will deepen and make things better for its surroundings and the community – profits tend to follow. Profit is simply a measure of how well the vision has manifested and therefore, energy should always be focused on product and productivity, not profit.